Wellthie Inc.
Wellthie provides innovative solutions that help insurers and brokers thrive in the retail health insurance market.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
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Founded in 2013 by Sally Poblete, Wellthie Inc. operated as an insurance technology company based in New York, focused on simplifying the health insurance distribution process. The firm ceased its operations in 2020. Poblete, who served as CEO, drew upon nearly two decades of experience in the healthcare industry to establish the company. Her entrepreneurial drive was inspired by her grandmother in the Philippines, and she pursued her vision after a career in the U.S. healthcare system and graduating from an Ivy League business school.
Wellthie developed a cloud-based, e-commerce platform that functioned as a national marketplace for small group benefits. The company's primary clients were insurance carriers and brokers, who utilized the platform to modernize their sales process and better serve their customers. Revenue was generated through its software-as-a-service (SaaS) model, where carriers and brokers paid to use the platform to reach individuals and small businesses.
The core product was a digital marketplace that allowed small businesses and individuals to compare medical, dental, and vision insurance products from hundreds of carriers across the country. Users could enter their zip code and employee data to receive instant quotes and compare plan costs and benefits. The platform was designed to streamline the complex process of selecting insurance by providing educational tools and transparent comparisons. A key feature was the ability to connect users with a licensed broker via chat, email, or phone for expert guidance during the purchasing process. In April 2017, Wellthie secured $5 million in a Series A funding round led by IA Capital Group, with participation from Aflac Ventures and other investors, to accelerate its nationwide expansion and product development.
Keywords: Insurtech, health insurance marketplace, employee benefits platform, small business health insurance, insurance distribution, digital brokerage, benefits administration, SaaS, insurance technology, Wellthie, Sally Poblete, broker sales tools, carrier distribution platform, group benefits, ancillary benefits, insurance comparison, digital insurance, small group market, benefits quoting, insurtech funding