WellSet

WellSet operates as a digital health platform with a focus on holistic and preventative care, providing services directly to consumers and as an employee benefit to corporate clients. The company was founded in 2018 by Tegan Bukowski and Sky Meltzer, initially as a marketplace to connect individuals with vetted wellness practitioners. Bukowski's personal journey with a chronic inflammatory disease and the realization that holistic approaches, rather than the traditional medical system alone, were key to her healing, heavily influenced the company's mission. Her diverse background, including studies at Washington University and a master's from Yale, along with founding a nonprofit and working on projects with NASA, reflects a multi-faceted approach to problem-solving that she brings to WellSet.

The business model has evolved since its inception. Initially, WellSet functioned as a booking platform where users could find and schedule appointments with practitioners in over 30 specialties like acupuncture, functional medicine, and nutrition. The platform aimed to solve the discovery problem in the fragmented wellness market by creating a centralized and trusted source for consumers. However, observing that the cost of one-on-one sessions was a significant barrier for many, the company relaunched to prioritize affordability and accessibility. This pivot led to its current primary offering: a subscription-based digital holistic health studio. For a monthly fee, members get unlimited access to a vast library of live and on-demand classes covering more than 20 evidence-based practices such as breathwork, acupressure, EFT/Tapping, and yoga.

The company generates revenue through individual monthly memberships and by partnering with employers and health plans to offer WellSet as a corporate wellness benefit. This B2B approach addresses the growing issue of employee burnout, stress, and anxiety in the workplace. By collaborating with organizations like CareFirst BlueCross BlueShield, which includes WellSet as a portfolio option for its employer group accounts, the company has integrated its services into the broader healthcare ecosystem. This strategic positioning targets the demand for preventative health solutions that complement traditional medical care. The platform is designed to be comprehensive and engaging, offering tools like team competitions and educational webinars to foster community and encourage consistent use.

Keywords: holistic health, corporate wellness, employee benefits, digital health platform, preventative care, mental wellbeing, emotional health, stress management, burnout prevention, on-demand fitness, mindfulness, subscription service, alternative medicine, workplace wellness, Tegan Bukowski, virtual wellness, acupressure, breathwork, meditation, corporate health, health and wellness platform