Wellory

Wellory was a health technology company established in 2018 by co-founders Emily Hochman and Jeni Fahy. The venture originated from Hochman's personal health struggles with polycystic ovarian syndrome and hypothyroidism, which led her to abandon fad diets and explore proven nutritional science. This experience, coupled with her professional background in customer success at a tech startup and certification as a health coach, shaped the company's mission to make personalized nutrition more accessible.

The company operated as a virtual nutrition platform, initially via a mobile app, connecting clients with a network of registered dietitians, nutritionists, and certified health coaches. Wellory's core service was one-on-one personalized nutrition coaching. The business model centered on a direct-to-consumer monthly subscription, which provided users with an initial consultation, daily communication with a coach, and a personalized plan. A key feature of the service was photo-based meal logging, where clients shared pictures of their meals for feedback, fostering a meal-by-meal approach to building healthier habits.

Over time, Wellory evolved its model to work with employers and health insurance companies, aiming to unlock nutrition care benefits that many employees were unaware they had. The platform matched users with in-network dietitians, verified insurance eligibility, and handled claims, thereby reducing out-of-pocket costs for clients. This B2B approach also included offering virtual and in-office educational sessions for employers. In December 2020, Wellory announced a seed funding round of $4.2 million, led by Story Ventures, to fuel technology development and team growth. In a significant strategic development, the food-as-medicine platform Season Health acquired Wellory's clinical assets in November 2023. This acquisition integrated Wellory's extensive network of dietitians and its national contracts with major insurers like Aetna and Cigna into Season Health's platform, expanding access to clinical nutrition care.

Keywords: nutrition coaching, registered dietitians, health technology, personalized nutrition, food-as-medicine, virtual nutrition, employee wellness, diet-related disease, insurance-covered nutrition, meal tracking app, behavioral change, health coaching, Emily Hochman, Season Health, clinical nutrition, corporate wellness, dietitian network, telehealth, chronic condition management, nutrition support