Wellopia

Wellopia is a direct-to-consumer brand focused on children's health and wellness, offering clean-label remedies and wellness essentials. The company was founded in 2023 by Anushka Gupta and Rachit Gupta out of a personal need to find safe and effective solutions for their child's common ailments. Anushka Gupta has a background in brand building and marketing, having worked with consumer brands at companies like Hindustan Unilever and Colgate-Palmolive. Rachit Gupta brings experience in business leadership from his time at high-growth startups like Udaan and Ola. Their journey as parents struggling to choose between chemical-laden products and traditional home remedies inspired them to create Wellopia.

The company's product line is developed to be science-backed, clean-label, and appealing to children. They position themselves as a modern, trustworthy alternative in the pediatric wellness space, targeting parents who seek safe and effective products for their kids. The business operates on a direct-to-consumer model, primarily through its website, wellopia.in. Their initial products include items like an Ivy Leaf-based cough syrup and a roll-on for nasal congestion, designed to be both effective and child-friendly.

Keywords: children's wellness, pediatric health, clean-label remedies, kids supplements, D2C wellness, child-safe products, natural kids remedies, science-backed children's health, parent-founded brand, kids cough syrup, nasal congestion relief, direct-to-consumer kids products, family wellness, children's nutrition, health essentials for kids