Wellnicity

Wellnicity offers a personalized and scientific approach to wellness, focusing on at-home health testing and customized nutritional supplements. The company was founded in 2013 as Wellnicity Enterprises LLC by Pam Machemehl Helmly, who serves as the Chief Science Officer. Helmly, a graduate of Texas A&M University with a degree in Scientific Nutrition, has an extensive background in healthcare dating back to 1981, including roles at Peoples Pharmacy and Sanus Healthcare. Her work has centered on utilizing biomarker testing, particularly in neurotransmitters, to address issues like sleep disorders, anxiety, and focus, which forms the foundation of Wellnicity's methodology.

The company's business model is direct-to-consumer, providing at-home test kits that allow individuals to measure various biomarkers. After sending samples to a lab, customers receive their results and can consult with Wellnicity's clinicians to understand the findings. Based on these results, the company offers personalized, professional-grade vitamin and supplement regimens delivered in daily packs. This approach targets consumers who are moving away from generic, one-size-fits-all health solutions and seeking data-driven, customized plans. The service aims to empower consumers to understand their specific health needs and improve their well-being through convenient and targeted nutritional support.

Wellnicity's core product offering includes a range of at-home health test kits for areas such as stress and hormone levels. These kits are designed for ease of use, with simple sample collection and prepaid mailers for return. The primary benefit for the consumer is access to scientific data about their own body, which informs the creation of a tailored supplement plan. This eliminates the guesswork often associated with choosing nutritional supplements. Following the test, clients have access to expert clinicians for consultations to discuss results and receive lifestyle and nutritional recommendations, a feature that has been positively highlighted in customer reviews. The company has secured venture capital funding to support its growth, raising a total of $4.69M as of July 2019.

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