Weld

Weld operates as a data platform, providing businesses with tools to centralize, model, and sync their data. Initially founded in 2014 by Tom Söderlund, Henric Malmberg, and Jakob Kristensen, the company first focused on a no-code visual content creation tool. Söderlund's earlier experiences, including developing a gamified running app concept around the same time the founder of Runkeeper was working on a similar idea, informed his approach to building platforms that allow for rapid idea testing without extensive programming.

The company has since evolved its business model, now focusing on the data integration market. The current iteration of Weld was established in Copenhagen in 2021 by Jonas Thordal, Jakob Skytte, and Jakob Kristensen, targeting the challenge of data silos created by the proliferation of SaaS tools. Weld's platform is designed to connect with over 150 sources, extract data, and load it into a client's own data warehouse, such as Google BigQuery or Snowflake. This process, known as ETL (Extract, Transform, Load), allows companies to create a single source of truth for their business data. Revenue is generated through a tiered, subscription-based model with fixed fees, avoiding consumption-based pricing to offer predictability to its clients.

The service caters to data teams and engineers by offering a platform for building and managing data pipelines with minimal maintenance. Its features include pre-built connectors, data transformation capabilities using SQL, and reverse ETL functionality, which sends enriched data from the warehouse back to business applications like Salesforce or Hubspot. The platform also incorporates an AI assistant named Ed to help users with metrics and data analysis, version control, and collaboration tools. By simplifying the data stack, Weld aims to help businesses adapt to market changes and build a solid data foundation for future AI applications.

Weld has successfully raised a total of $6.94 million over two seed funding rounds. The most recent round in November 2021 brought in $4.52 million and was led by venture capital firms Frontline Ventures and Cherry Ventures, with participation from angel investors including Des Traynor (co-founder of Intercom) and David Clarke (former CTO at Workday). This funding has supported the company's expansion plans, including opening offices in the UK and the US.

Keywords: data integration, ETL platform, reverse ETL, data warehouse centralization, business intelligence, data modeling, data pipeline automation, SaaS data management, SQL transformation, data analytics, Copenhagen startup, data operations, data synchronization, AI data assistant, cloud data platform, data stack simplification, customer data platform, data engineering tools, marketing analytics