Wegow

Wegow operates as a social marketplace centered on the live music industry. The company was established in 2013 by José María Ozamiz and Gonzalo García-Miñaur, who, as avid concert-goers, identified a personal need to connect with others sharing similar musical tastes for attending live events. Initially launched as a social network, the platform has since evolved its business model. José María Ozamiz, serving as CEO, holds a Business Administration degree from the University of Lincoln and previously worked at Tuenti. Gonzalo García-Miñaur, a co-founder and board member, earned a degree in Business Administration and Management, specializing in international trade and marketing.

The platform functions as a comprehensive resource for live music enthusiasts, notifying users when their favorite artists are touring, aggregating all available ticket options for a performance, and providing a social forum for interaction before, during, and after events. Users can synchronize their profiles with services like Spotify to receive personalized concert recommendations and notifications. The business generates revenue through several streams: a commission on ticket sales, on-platform advertising, and specialized tools for industry professionals. For artists, promoters, and venues, Wegow offers a 'WegowPro' service, providing data analytics to help them reach target audiences and promote events more effectively. Brands can also partner with Wegow to engage with users in the live music environment. In response to changing event formats, the company launched Wegow Streamings to facilitate live-streamed and mixed-format concerts.

Since its inception, Wegow has shown significant growth, reporting a turnover of €25.4 million in 2019, a 135% increase from the previous year, and reaching operational break-even in the last quarter of 2019. The company expanded internationally in 2017 and now operates in 19 countries. Key milestones include the acquisition of concert aggregator Nvivo (also known as 5gig.com) to bolster its market position and, in 2021, the acquisition of Bracelit, a company specializing in cashless payment technology for events. In May 2025, the company entered into pre-bankruptcy proceedings to restructure its activities and ensure future viability.

Keywords: live music marketplace, concert discovery, ticket sales, social music platform, artist analytics, promoter tools, music event promotion, fan engagement, festival guide, cashless event technology, livestream concerts, José María Ozamiz, Gonzalo García-Miñaur, Nvivo acquisition, Bracelit acquisition, music data analytics, concert notifications, social ticketing, live entertainment, music industry, European startup, Spanish startup