WeGoLook

WeGoLook operates as an on-demand workforce platform, leveraging technology to connect businesses and individuals with a crowdsourced network of over 45,000 agents, known as "Lookers". The company was established in 2009 by co-founders Robin Smith and Mark Claywood in Oklahoma City. The initial concept was sparked when a friend of Smith's expressed hesitation about an eBay purchase, wishing someone could verify the item in person. Smith, who had a background in sales, e-commerce, and had run a consulting business focused on technology and the automotive industry, developed the idea into a platform to mitigate risks for online buyers.

The business model initially targeted consumer-to-consumer transactions, such as verifying items on eBay, and has since become the official inspection partner for eBay Motors. A significant shift occurred around 2012 when the company began to focus more on business-to-business (B2B) services after receiving organic requests from companies needing nationwide data capture, particularly following Hurricane Sandy. This evolution led WeGoLook to serve major enterprise clients in the insurance, financial services, and automotive sectors. The company's revenue is generated on a per-service basis, offering fixed-rate inspections and custom tasks which helps clients reduce overhead and improve turnaround times. In January 2017, WeGoLook was majority-acquired by Crawford & Company, a global claims management firm, for $36.125 million for an 85% stake, integrating WeGoLook's on-demand workforce to expedite claims processing and inspections.

The core service involves dispatching Lookers to perform on-site inspections, verifications, and custom tasks. Clients place orders through WeGoLook's web platform or via API integration for services related to assets like autos, properties, heavy equipment, and more. A nearby Looker is then assigned the task, using the company's mobile app to collect data, photos, and videos. This information undergoes a quality assurance review before being delivered to the client. The platform offers a turnkey solution, handling scheduling, dispatch, data collection, and reporting. This service is designed to provide clients with verified, real-time information to support low-to-mid-complexity claims adjusting, damage triage, and asset risk analysis. Lookers are a vetted community, with skills ranging from licensed mechanics and drone pilots to notaries, enabling a wide array of specialized tasks.

Keywords: on-demand workforce, gig economy, field services, asset inspection, data collection, crowdsourcing, insurance claims, claims management, risk mitigation, vehicle verification, property inspection, B2B services, insurtech, mobile workforce, fraud prevention, task outsourcing, collaborative economy, auto inspections, real estate verification, field data capture, drone inspections, notary services, claims automation