WeFiFo

WeFiFo, founded in 2016, operates as a social eating platform that facilitates connections between home cooks, supper club hosts, and professional chefs with paying guests. The company was established by Seni Glaister, a novelist and the co-founder and former CEO of The Book People, a major UK bookseller. Glaister's background in building communities around books provided a foundation for her transition into the food industry, driven by a passion for connecting people and tackling issues like loneliness through shared meals.

The platform enables food hosts to monetize their culinary skills by creating and listing events, such as dinners, brunches, or barbecues. Guests can then browse these events and book a seat, with payments processed directly through the platform. WeFiFo's business model is commission-based; it takes a percentage of the transaction between the host and the guest. To support its community, the company offers services that include assistance with health and safety certifications and provides insurance for both hosts and guests.

Headquartered in Horsham, United Kingdom, WeFiFo has positioned itself within the growing sharing economy, targeting individuals seeking authentic, home-cooked dining experiences. The company has successfully raised capital to fuel its growth, securing a total of $1.28 million over three funding rounds. Notable investors include The FSE Group, JLAB, and Crowdcube, alongside a number of angel investors. These funds have supported the platform's development and expansion of its user base, creating a network of cooks and diners across the country.

Keywords: social dining, supper club platform, home cooking, peer-to-peer dining, sharing economy, food events, chef booking, community eating, authentic dining, food experience marketplace, commission-based model, Seni Glaister, The Book People, JLAB, Crowdcube, The FSE Group, Horsham startup, UK food tech, pay-to-eat, home chef monetization