Weezmo
Empowering retailers with digital data, allow any size and type of business to identify in-store customers and convert them to online buyers, 100% of the time.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
$1.5m | Seed | ||
| Total Funding | 000k | ||
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Weezmo operates a marketing insights platform designed to bridge the gap between a retailer's online marketing efforts and offline, in-store sales. The company was founded in 2015 by programmers Shai Raiten (CEO) and Sasha Glazman (VP R&D), whose paths had crossed professionally multiple times. Initially conceived to address the environmental impact of paper receipts, the concept evolved into a comprehensive marketing solution. In July 2021, Weezmo was acquired by Nayax, a global fintech company specializing in payment solutions, integrating Weezmo into its broader portfolio for retailers.
The firm's core business revolves around providing retailers with a unified view of the customer journey. By connecting a customer's digital footprint with their physical purchasing data, Weezmo's platform offers a solution for what is known as online-to-offline conversion tracking. This enables clients, which range from small and medium-sized businesses to large enterprises like H&M, IKEA, and McDonald's, to accurately measure the return on investment (ROI) of their digital advertising campaigns. The business model is centered on its software platform, which helps retailers identify customers, optimize marketing campaigns by segmenting and targeting consumers more effectively, and analyze performance by linking online campaign data to in-store revenue.
The Weezmo platform's central feature is the digital receipt, which serves as a key touchpoint for post-purchase engagement. These interactive receipts can be customized with videos, coupons, games, and surveys, creating new channels for customer interaction. The system is designed for plug-and-play installation with point-of-sale (POS) systems, aiming to avoid complex IT integrations. It collects both in-store and online sales data to build comprehensive customer profiles. This data allows for precise retargeting to increase repeat visits and basket size. Furthermore, the platform provides tools for email and SMS marketing, analytics, and offline attribution, which helps retailers understand the research-online-purchase-offline (ROPO) behavior of their customers.
Keywords: retail marketing, omnichannel analytics, customer journey mapping, digital receipts, online-to-offline attribution, ROPO analysis, marketing ROI, customer data platform, in-store analytics, purchase data, consumer engagement, POS integration, customer segmentation, personalized marketing, retail tech, ad campaign measurement, shopper insights, offline conversion tracking, marketing automation, customer loyalty