Weduc

Weduc, established in 2017, provides a specialized communication and engagement platform for the education sector. The company primarily serves educational institutions such as primary and secondary schools, multi-academy trusts, and independent schools, aiming to streamline and centralize communication between the school, parents, and students. The business operates on a B2B model, selling its software platform directly to schools and trusts which then provide access to parents and staff. Revenue is generated through subscriptions to its platform and associated modules. In January 2023, the company announced key leadership appointments to foster its growth, with Rob Pointen becoming CEO and ParentMail founder Paul Hughes joining as Non-Executive Chairman. This followed a demerger from the Accrosoft group and was supported by equity funding from Foresight Group.

The core offering is the 'Reach More Parents' platform, a multi-channel communication tool that consolidates various functions into a single, user-friendly interface. Key features include a mobile app for parents, a social media-style newsfeed, digital forms and consent, and direct messaging with push notifications. The platform facilitates administrative tasks like attendance tracking, homework management, meal selection, and booking for parents' evenings. A significant feature is its ability to publish messages across multiple channels simultaneously, including in-app notifications, email, SMS, and social media, ensuring wider reach. Weduc also offers the creation of custom-branded mobile apps and integrated school websites, which can be managed through the same content management system, ensuring brand consistency and reducing administrative workload. The platform includes multi-language translation capabilities to improve accessibility for a diverse parent community. Unlike many competitors, Weduc provides UK-based direct support to parents, alleviating this burden from school staff.

The company's focus is solely on school communications, positioning itself as a specialist in stakeholder engagement rather than a generalist Management Information System (MIS) provider. This specialization allows it to develop tools designed to improve parental relationships and strengthen a school's reputation. By consolidating multiple systems—such as those for payments, bookings, and messaging—into one application, Weduc aims to reduce complexity and cost for schools while making it simpler for parents to stay informed and engaged. The platform is utilized by over 700 schools and has delivered over 582 million messages. The company culture is built on values of simplicity, authenticity, and collaboration, with a team that includes former teachers, school IT managers, and communication professionals. Keywords: parent communication, school engagement, EdTech, school administration software, parent portal, school app, multi-academy trust communication, school messaging platform, digital consent forms, homework management, school payments, attendance tracking, school website integration, parent-teacher communication, educational technology, student information, remote learning support, school newsfeed, classroom management, K-12 communication