Weddingz.in
India's Largest Wedding planner.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
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Weddingz.in operates as an extensive online marketplace for the Indian wedding industry, functioning as a subsidiary of OYO. The company was established in January 2015 by Sandeep Lodha, along with co-founders Richa Lodha, Amit Jain, and Sourabh Ladha. Sandeep Lodha, an alumnus of IIT Delhi and The Wharton School, was inspired to create the platform after observing the persistent challenges in organizing weddings during a family event in 2014, realizing little had changed since his own wedding 15 years prior. His professional background includes roles at Bain & Company, Disney India, and as an engineer in Silicon Valley, providing a blend of business acumen and technological insight.
The platform's business model is a hybrid, combining a marketplace aggregator with personalized concierge services. It provides a comprehensive directory of wedding-related vendors, including venues, photographers, makeup artists, and caterers. This allows couples to discover, compare, and book services through a single interface. Revenue is primarily generated through commissions on successful bookings made via the platform and by offering premium listings and advertising options to vendors seeking greater visibility. Additionally, the company offers value-added services like exclusive wedding packages and customized planning for a fee. The platform aims to streamline the wedding planning process, providing transparent pricing and reliable service to reduce the stress for families.
A significant milestone in the company's history was its acquisition by the hospitality firm OYO in August 2018 for an undisclosed amount. This strategic move allowed OYO to enter the estimated $40-billion Indian wedding market, combining its asset management and technology capabilities with Weddingz.in's established network and scale. At the time of the acquisition, Weddingz.in was managing over 1,500 weddings per quarter and had a portfolio of more than 40 banquets across Mumbai and Delhi. The entire 200-member team of Weddingz.in joined OYO following the deal. Prior to the acquisition, the company had successfully raised approximately $3.36 million in funding from investors including Singularity Ventures and Sixth Sense Ventures.
Keywords: wedding planning, online marketplace, vendor booking, venue discovery, OYO subsidiary, Indian wedding industry, Sandeep Lodha, wedding services, banquet booking, event management, photographer booking, caterer booking, makeup artist booking, wedding packages, destination weddings, wedding aggregation, event technology, hospitality services, wedding logistics, end-to-end wedding solutions