Wedding Party
Updates on the wedding details.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Related Content
Wedding Party was a mobile application company founded in 2012 by Ajay Kamat, Himani Amoli, and Gordon McCreight in Palo Alto, United States. The firm developed a platform designed to centralize and enhance the wedding experience for both couples and their guests. The business operated on a free-to-use model, providing its application on both iOS and Android, alongside a desktop website.
The core of Wedding Party's service was a photo-sharing application that allowed wedding guests and the couple to upload pictures into a single, shared digital album. Unlike other services that timestamped photos upon upload, the application cleverly organized images chronologically based on when they were taken, creating a coherent timeline of the event. This allowed users to see everything from the walk down the aisle to the final send-off in perfect order. Beyond photo aggregation, the platform served as a central hub for wedding logistics, enabling couples to share event schedules, news, and other important updates with guests. The service also incorporated interactive elements to boost guest engagement, such as a digital guestbook, group messaging, and gamified features like a wedding-themed "iSpy" scavenger hunt. Another feature was a mobile photobooth, which let guests create digital photo strips and GIFs directly from their phones.
Before its eventual acquisition, Wedding Party had successfully secured $1 million in funding over two rounds from investors including New Enterprise Associates and Felicis Ventures. The company's journey culminated in August 2015 when it was acqui-hired by Instacart. By the time of the acquisition, the application had been used by over 600,000 couples, demonstrating significant market traction.
Keywords: wedding photo sharing, guest photo collection, wedding management app, digital wedding album, event photo timeline, wedding logistics, guest engagement, mobile photobooth, digital guestbook, Instacart acquisition, Ajay Kamat, Himani Amoli, Gordon McCreight, wedding planning tool, private photo feed, ceremony timeline, shared wedding photos, wedding communication, event scheduling, mobile wedding app