WEconnect Recovery

WEconnect Recovery operates as a healthcare technology company with a digital platform designed to address substance use disorder and mental health challenges. The company was established in 2015 by Daniela Luzi Tudor and Murphy Jensen, both of whom leveraged their personal experiences in long-term recovery to create the solution. Tudor's journey into entrepreneurship began after completing treatment, where she identified a critical gap in post-rehab support. Jensen, a former French Open Doubles tennis champion, also struggled with addiction and co-founded the company after meeting Tudor in 2014.

The firm's business model is centered around a mobile application that offers a suite of tools to support individuals in recovery. The primary clients include healthcare providers, treatment centers, health plans, government agencies, and employers. Revenue is generated through partnerships and a subscription model for premium features. A free version of the app is available, while a premium subscription, costing approximately $40 monthly or $350 annually, unlocks one-on-one peer support and personalized wellness planning. The company also partners with insurance providers and state-funded initiatives, such as Be Well Texas, to offer its services at no cost to eligible members.

The WEconnect platform is built on a contingency management approach, an incentive-based therapy that rewards users for positive behaviors. Users can track daily routines, such as meditation and appointments, attend virtual support meetings, and engage with certified peer support specialists. A key feature is its rewards system, where completing recovery-related activities earns users digital gift cards. The app includes specialized support groups for various communities, including LGBTQIA+, women, and families, and offers HIPAA-compliant messaging for secure communication between members and care teams. The platform also provides a data dashboard for clinical teams to monitor patient progress and receive alerts about potential relapse risks. This data-driven approach aims to reduce relapse rates and decrease utilization of high-cost services like residential treatment, with one pilot showing significant cost savings and a high return on investment.

Keywords: digital health, addiction recovery, substance use disorder, mental health support, peer support, contingency management, mobile health, relapse prevention, behavioral health technology, telehealth platform