Webpower

Founded in 1999 by Jacco Bouw in Barneveld, Netherlands, Webpower established itself as a significant entity in the marketing automation sector. The company operated by offering a platform for email marketing and marketing automation, which provided tools for creating personalized email campaigns, utilizing SMS marketing, and integrating automated workflows. Its services were designed to deliver customer segmentation and detailed analytics to help clients optimize their marketing strategies.

The company demonstrated a notable growth trajectory, securing funding from two institutional investors, CNBB Equity Partners and AccelerAsia. This financial backing supported its expansion, which included establishing a strong presence in the Netherlands, Sweden, Spain, and a leading position in China. This international footprint was a key aspect of its operational strategy. Over the years, Webpower's activities gained recognition from various data marketing authorities and it secured ISO 9001:2015 and ISO 27001:2013 certifications, underscoring its commitment to quality and security standards.

A pivotal moment in Webpower's history occurred on October 1, 2020, when it was acquired by Spotler Group, a major Dutch marketing software provider. This acquisition was a strategic move by Spotler Group to consolidate its market position in the Netherlands and expand its European reach, particularly into Spain and Sweden where Webpower had a strong foothold. Following the acquisition, Webpower became part of a larger portfolio of companies focused on areas like artificial intelligence and data management. The core Webpower software was integrated into the acquirer's offerings and is now known as Spotler MailPro, continuing to serve clients with reliable bulk mailing and marketing automation solutions under the Spotler brand.

Keywords: marketing automation, email marketing, Spotler Group, Jacco Bouw, multichannel marketing, customer segmentation, lead generation, martech, ESP, data analytics