WebCertain

WebCertain operates as a specialized international digital marketing agency, providing services to global brands aiming for international growth. Established in 1997 and more formally founded as a distinct entity in 2003 by Andy Atkins-Krüger, the company is headquartered in York, England, with an additional office in Barcelona. Atkins-Krüger, a trained linguist with extensive experience in international marketing and public relations, shaped the company to focus exclusively on multilingual marketing campaigns. His background instilled a core competency in understanding cultural nuances and language in global search engines.

The firm's business model is centered on providing a comprehensive suite of digital marketing services tailored for international markets. This includes international Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, global social media management, content marketing, and performance translation services in over 44 languages. WebCertain serves a diverse B2B client base across sectors such as technology, manufacturing, travel and hospitality, and education. Revenue is generated on a project or ongoing support basis, offering flexible solutions without requiring long-term contracts or minimum order values, which is particularly beneficial for in-house marketing teams with limited resources.

A key part of WebCertain's service is its ability to localize technical and marketing content accurately, ensuring that messaging resonates with different audiences in various countries. This is complemented by services such as multilingual keyword research, banner ad design, and website management. In August 2021, WebCertain was acquired by TransPerfect, the world's largest provider of language and technology solutions. This strategic merger enhanced WebCertain's capabilities and global network, allowing it to operate as a subsidiary while leveraging the resources of its parent company to accelerate growth and market opportunities. The agency is also known for its contribution to the digital marketing community through its International Search Summit event series and a self-learning platform with guides and videos on international marketing topics.

Keywords: international digital marketing, multilingual SEO, global PPC, performance translation, localization services, B2B marketing, international advertising, global social media, content localization, cross-cultural marketing, international market expansion, Andy Atkins-Kruger, TransPerfect, website localization, international search marketing, multilingual content strategy, European digital marketing, global branding, travel industry marketing, technology sector marketing