Weav

Weav operates as a universal API for commerce platforms, positioning itself as a critical data infrastructure layer for the digital economy. The company was established in 2020 by co-founders Nadav Lidor, Ambika Acharya, and Avikam Agur. Lidor, who served as CEO, brought experience from his time at Brex and a background as a Rhodes Scholar at Oxford University. The founding team's vision was to create a unified solution to the fragmented nature of business data stored across disparate cloud and SaaS systems.

In August 2021, after a successful partnership, financial technology company Brex acquired Weav for approximately $50 million. This acquisition marked a significant milestone, transforming the Israeli-based startup into an innovation hub for Brex. The core of Weav's business is its single API that allows clients, primarily fintech companies and financial institutions, to connect securely to their customers' various commerce accounts. This connection provides access to standardized, real-time transactional data from platforms that businesses use for sales and payments. Weav's technology facilitates the development and deployment of advanced financial products. Clients can leverage the data for applications such as underwriting for loans, offering real-time financial services, identity verification, and creating sophisticated financial planning and analysis tools. The business model centers on enabling other companies to build powerful applications by embedding the Weav module, which handles the authentication and data retrieval process seamlessly.

The service grants access to a wide range of data points, including sales, orders, inventory, returns, and customer metrics like lifetime value and churn rates. This granular insight allows Weav's clients to better assess risk, understand business health, and remotely execute actions like issuing payouts across their customers' commerce platforms. By providing this infrastructure, Weav effectively accelerates the product development lifecycle for its clients, enabling them to serve their own business customers more effectively within a connected commerce ecosystem.

Keywords: universal commerce API, fintech infrastructure, API integration, commerce data, real-time data access, financial data API, small business lending, underwriting automation, embedded finance, Brex acquisition, Nadav Lidor, e-commerce API, sales data aggregation, payment platform integration, business data standardization, financial product development, identity verification API, business management tools, financial planning API, SMB finance