WearYouWant

WearYouWant was established in October 2011 by co-founders Julien Chalté and Martin Toft Sørensen, positioning itself as a B2B2C online fashion marketplace in Thailand. The founders identified a growing demand among Thai consumers for a wider variety of fashion products available online, creating a bridge between the physical retail concentration in Bangkok and customers nationwide. Sørensen's background in fashion was rooted in his youth, working at his father's brick-and-mortar shop, which instilled an early sense of entrepreneurship and style. His studies later brought him to Bangkok, where he saw the market's potential.

The company operated a managed marketplace model, which was asset-light as it did not hold its own inventory. Instead, it sourced products from physical fashion and beauty retailers, providing them with a comprehensive digital solution. This service included creating an online storefront, managing inventory, customer service, and handling payment systems. Revenue was generated through a combination of sign-up fees from retail partners and a commission on each transaction conducted through the platform. This business model provided a key advantage, allowing the company to offer a vast and diverse catalog of goods.

The platform served as an aggregator for both international brands and local Thai designers, offering a curated collection of apparel, accessories, and beauty products. At its peak, the site featured approximately 14,000 to 20,000 items from up to 800 different brands, targeting fashion-conscious consumers who sought a wider selection than what was available on general e-commerce sites. The platform's specialization in fashion was a key differentiator from larger, more generalized competitors like Lazada. By 2016, WearYouWant planned to introduce an image recognition feature, allowing users to photograph an item and find similar products on the site.

WearYouWant successfully secured multiple funding rounds to fuel its growth. A Series A round in August 2014 raised US$1.5 million from investors including Digital Media Partners and OPT SEA. This was followed by a Series B round in 2015 led by Start Today, the operator of Japan's major fashion e-commerce site, Zozotown. The final tranche of its Series B funding came in 2016 from Sebrina Holdings, a Singapore-based family office. These investments were aimed at strengthening its market position in Thailand, developing a native mobile app, and exploring regional expansion. While the company demonstrated significant revenue growth and increasing site traffic, it eventually ceased operations.

Keywords: WearYouWant, Thai e-commerce, online fashion marketplace, Julien Chalté, Martin Toft Sørensen, B2B2C fashion, Thailand retail, Digital Media Partners, Start Today, Zozotown, Sebrina Holdings, fashion aggregation, beauty e-commerce, Bangkok fashion, Southeast Asia startup, online retail platform, managed marketplace, asset-light e-commerce, fashion tech, closed startup