PEACHIES

The company develops and sells disposable baby nappies through a direct-to-consumer model focused on performance, comfort, and sustainability. Founded in 2021 by two Imperial College alumni, it was created to address common problems parents face with baby nappies: leakage, irritation, and environmental impact. The product is manufactured in Canada under ISO and GMP standards and designed in London and Vienna, combining certified production practices with careful material choices.

The nappies are engineered for high absorbency, enabling them to hold larger volumes of liquid quickly while remaining comfortable on the skin. Their design avoids additives and substances that are commonly linked to irritation, including chlorine, latex, fragrances, parabens, lotions, and dyes. Independent dermatological testing rated the nappies “Excellent” for sensitive skin, and trials with families reported consistent performance in preventing leaks.

Sustainability forms part of the company’s positioning in a sector dominated by mass-produced products. The nappies use Totally Chlorine Free wood pulp sourced from managed forests and a plant-based core wrap. The amount of super-absorbent polymer is reduced compared with industry averages while still ensuring efficiency. Transport by sea freight from Canada to the UK is chosen for lower emissions, and third-party impact assessments estimate significant reductions in carbon footprint compared with conventional nappies. The company holds B Corporation certification, signalling compliance with social and environmental standards, and it supports initiatives such as Save the Children and The Birth Partner Project.

Customers access the product through an online subscription service, receiving deliveries on a flexible schedule that can be paused or modified. A live customer support function, referred to as a nappy concierge, offers assistance with sizing and delivery changes. This combination of tailored delivery, performance-tested design, and verified environmental practices positions the brand within the growing segment of sustainable baby care products.

Keywords: baby nappies, subscription delivery, disposable nappies, high absorbency, sensitive skin, eco-friendly materials, B Corp, sustainable baby care, direct to consumer, certified manufacturing, flexible delivery