Eccentric

Eccentric, formerly known as Eccentric Engine, is a technology firm specializing in 3D visualization and extended reality (XR) for the automotive industry. Founded in 2012 by Varun Shah and Gaurav Rane, the company aims to address the absence of interactive and immersive solutions for vehicle visualization. Shah serves as the CEO, with Rane as the CTO. Based in Mumbai, India, and with an office in San Ramon, California, the company operates on a global scale.

The company's core offering is its One3D platform, an omnichannel solution that enables automotive original equipment manufacturers (OEMs) and dealerships to present vehicles to customers through interactive, 3D experiences. This platform is designed to function across various digital touchpoints, including online websites and in-dealership displays, providing a consistent and immersive customer experience. Eccentric’s technology allows for detailed vehicle customization, AI-powered sales pitches, and virtual product visualization, which helps to increase customer engagement and streamline the purchasing process. The business model focuses on providing this platform as a service to major automotive brands, with clients including Maruti Suzuki, Tata Motors, Toyota, and Hyundai. Revenue is generated by helping clients boost profitability through increased accessory sales and vehicle trim upgrades.

Since its inception, Eccentric has achieved significant milestones. In January 2025, the company secured $5 million in a pre-Series A funding round co-led by Exfinity Venture Partners and Arkam Ventures, marking its first institutional investment. This funding is intended to fuel product development and international expansion. The company reports that its platform has powered over 200 million user experiences and is utilized in approximately 3,500 dealerships globally. In a strategic move to bolster its North American presence, Eccentric acquired XSRE, a software company specializing in vehicle accessory sales, in February 2025. This acquisition integrates XSRE's AI-powered technology with Eccentric's 3D visualization tools to enhance the digital automotive retail experience.

Keywords: automotive visualization, 3D car configurator, XR automotive retail, omnichannel vehicle sales, virtual showroom, automotive technology, Varun Shah, Gaurav Rane, One3D platform, dealership software, automotive SaaS, immersive retail, accessory sales technology, digital automotive experience, vehicle customization software, Exfinity Venture Partners, Arkam Ventures, XSRE acquisition, 3D content generation, AI sales pitch