Visijax

Visijax is a developer of smart-textile technology, primarily focusing on creating high-visibility, electronic-enhanced clothing for cyclists and industrial workers. The company was founded in 2011 and is based in the United Kingdom. It is a brand under the company Wearable Technologies Ltd.

The core of Visijax's product line is the integration of washable electronic components into garments. Their initial flagship products were intelligent cycling jackets designed to enhance rider safety. These jackets feature amber and red flashing LED lights on the front, back, and sleeves. A key feature is the motion-activated turn indicators; when a cyclist raises their arm to signal a turn, the LEDs on that sleeve automatically flash, significantly increasing visibility to other road users, especially at night or in poor weather conditions. The electronics, including a rechargeable USB battery, are designed to be removable for washing the garment.

Beyond the consumer cyclist market, Visijax has expanded its technology into the Personal Protective Equipment (PPE) sector for industrial applications. This involves creating smart high-visibility vests and workwear that can incorporate features like communication systems and sensors to monitor the wearer's location and safety within a work environment. The business model combines direct-to-consumer sales for its cycling gear and B2B solutions for corporate and industrial clients requiring advanced PPE.

Keywords: smart textiles, wearable technology, cyclist safety, high-visibility clothing, LED apparel, personal protective equipment, washable electronics, industrial workwear, motion-activated indicators, IoT apparel