We Are Era

We Are Era operates as a pan-European media company, functioning as a consolidated entity that integrates a talent agency, production studios, and extensive media reach. The company's history traces back to the founding of Divimove in 2012 by Brian Ruhe, Sebastiaan van Dam, and Philipp Bernecker as a multi-channel network focused on YouTube channel support. A significant milestone occurred in June 2021 when Divimove rebranded to We Are Era, following a period of strategic consolidation that began after RTL Group became the sole shareholder in late 2018. This process involved integrating several key digital media players, including RTL MCN, UFA X, Germany's Tube One Networks, and Scandinavia's United Screens, effectively creating a unified European powerhouse.

Under the leadership of CEO Tobias Schiwek, who was appointed in January 2019, We Are Era has expanded its business model significantly. Schiwek, an entrepreneur with a background in digital strategy and media startups, has steered the company to broaden its scope beyond its initial multi-channel network origins. The business now functions as a comprehensive media partner for a diverse clientele that includes broadcasters, brands, non-governmental organizations (NGOs), and content creators. Revenue is generated through multiple streams, including creating and producing branded content, influencer marketing campaigns, and providing digital rights management. The company develops a wide array of content, from short-form videos for platforms like TikTok and Instagram to multi-part documentaries and TV series.

The firm's core service is to connect clients with fragmented audiences across Europe, leveraging a network of over 1,500 creators. A key offering is its data-driven approach, which it terms "psychographic matchmaking," to align talents, communities, and brands based on shared values and motivators rather than simple demographics. This allows for the creation of targeted and resonant storytelling. Furthermore, We Are Era has moved beyond just managing social media influencers to developing traditional media personalities into cross-platform brands, with a presence across social media, television, and podcasts. Through its MESH Collective label, the company also produces content for NGOs and foundations to promote youth education on sociopolitical topics. With offices in eight European cities, including Berlin, Paris, and Stockholm, the company combines local market expertise with a broad international reach.

Keywords: digital media, talent agency, content production, influencer marketing, multi-channel network, branded content, European media company, social media marketing, video content strategy, creator economy, digital rights management, audience engagement, cross-platform media, Divimove, RTL Group, Bertelsmann, content marketing, pan-European, video production, talent management, brand storytelling, psychographic targeting, social video, digital studio, youth education