Waywire Global

Waywire Global operated a cloud-based, online video curation platform that allowed brands and publishers to aggregate, curate, and upload video content from various online sources. The company, formerly known as Magnify Networks, was founded in 2006 and was headquartered in New York, NY.

The original 'Waywire' was a separate video-sharing website launched in April 2013 by co-founders Cory Booker (then mayor of Newark), Nathan Richardson, and Sarah Ross. It secured $1.75 million in seed funding from investors including Google's Eric Schmidt. In October 2013, Waywire was acquired by Magnify.net, a video aggregation and curation platform founded by producer Steven Rosenbaum. Following the acquisition, Magnify.net rebranded its own enterprise software business under the Waywire name in April 2014. The acquisition was intended to combine Waywire's editorial insights and social media understanding with Magnify's enterprise platform.

The platform provided a cost-efficient method for brands to integrate aggregated video content with their video production efforts. It operated in the Multimedia and Design Software and SaaS industries. Over its lifetime, the company raised a total of $5.2 million in funding. PitchBook data indicates the company is now out of business as of September 2019.

Keywords: video curation platform, online video, content aggregation, digital media, SaaS, multimedia software, video publishing, brand content, Magnify.net, Cory Booker, Steven Rosenbaum, Nathan Richardson, Sarah Ross, video aggregation, content curation, enterprise video, digital publishing