Waycool

Waycool

Has adopted a tech-enabled supply chain approach to produce staples like rice, dairy, and value added products.

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$13.0m

Debt
Total Funding000k

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Source: Dealroom estimates

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More about Waycool
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WayCool is a leading food and agri-tech company based in India that is revolutionizing the food supply chain. The company operates by shifting the ecosystem from supply-led to demand-led, ensuring that food products are moved efficiently from soil to sale. Every day, WayCool supplies over 2,000 tons of food to a network of more than 169,000 retailers.

The company serves a diverse range of clients including retailers, distributors, wholesalers, food processing institutions, and farmers. It offers a reliable supply of a wide variety of food products such as branded grains and staples, nuts and spices, fresh fruits and vegetables, and dairy products. These products are sourced from a vast network of farmers and primary processors and are distributed to clients across Southern India and the Middle East.

WayCool also offers private label packaging for over 350 SKUs of staples, grains, nuts, and spices. This service is provided to consumer-packaged goods manufacturers, modern retailers, online platforms, and other clients using a network of certified, fully automated repacking units.

In addition, the company engages in high volume trading, selling full container or truckload quantities of various food products to food processing units, mills, traders, and bulk buyers.

Finally, WayCool provides logistics and distribution solutions, offering warehousing, picking, packing, distributorship, and last-mile delivery services. These services are leveraged by FMCG companies, e-commerce platforms, modern retail chains, and HoReCa clients across Southern India.

The company's business model is built on leveraging technology to enable a single supply chain that connects farmers' output to retailers. This model allows WayCool to generate revenue through the sale of food products, private label packaging services, high volume trading, and logistics and distribution solutions.

Keywords: Food Supply Chain, Agri-tech, Retailers, Distributors, Wholesalers, Private Label Packaging, High Volume Trading, Logistics, Distribution, Technology-Enabled.

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Investments by Waycool

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