Way Data Technologies
Hardware-free data platform for commercial fleet management.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | €2.6m | Seed | |
| Total Funding | 000k | ||
| EUR | 2024 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Company filings or news article
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Way Data Technologies is a Helsinki-based startup founded in 2024 by Juho Hyytiäinen and Oskari Pétas. Hyytiäinen has a background in data and AI from companies like Lucid Motors and Smartly.io, while Pétas was a co-founder of Wolt, which was later acquired by DoorDash. The company is developing the Way Platform, a data infrastructure solution aimed at the commercial transportation sector.
The core of the business is a managed platform that integrates and unifies siloed data from various sources, including native vehicle systems, third-party IoT devices, and contractors, without requiring additional hardware installations. This allows logistics service providers and transport operators to manage mixed-energy fleets, automate emissions data management, and prepare for evolving vehicle technologies. The platform's intelligence engine consolidates this multi-source data into a secure, customer-controlled layer for storage and modeling. Key initiatives the platform supports are electrification planning, emissions reporting, and AI-driven optimization. The business model appears to be SaaS-based, providing its platform to fleet managers and logistics companies.
In May 2025, Way Data Technologies announced it had raised €2.6 million in a pre-seed funding round. The round was led by Pale blue dot and included participation from 10x Founders and Greens Ventures. The funding is intended to support product development, expand partnerships, and ensure the platform's compliance with the upcoming EU Data Act. As a member of the Open Logistics Foundation, Way is committed to open innovation, having already released part of its data acquisition stack as an open-source SDK.
Keywords: fleet management, data platform, logistics technology, asset management, multi-OEM data, hardware-free telematics, emissions reporting, electrification planning, commercial transportation, AI-driven optimization, data unification, IoT data integration, transport data, logistics service providers, fleet operations, open-source SDK, venture capital-backed, Helsinki startup, EU Data Act compliance, mixed-energy fleets, commercial vehicle data