Wavy

Wavy, founded in 2016 by Clément Moreno, Guillaume Mullor, Augustin Charpentier, Victor Lebeau, and Abel Chalier, has established itself as a key Software-as-a-Service (SaaS) provider for the beauty and wellness industry. Moreno, who also served as CEO, drew from his family background in the hair salon business to address the sector's need for digitalization. The company developed a comprehensive 360° management and communication software tailored for hair salons, beauty institutes, and barbershops.

The firm's core offering is an all-in-one platform designed to streamline salon operations. This cloud-based system includes a point-of-sale (POS) for managing transactions, cashing, and accounting exports. Key features encompass appointment and calendar management to simplify scheduling, tools for stock and customer file management, and performance statistics. The software also provides communication tools that enable salons to execute targeted email and SMS marketing campaigns, send automated reminders to reduce no-shows, and build customer loyalty. By 2022, Wavy had supported over 7,000 salons, processing more than 7 million online bookings.

In May 2022, Wavy was acquired by Treatwell, a leading European online marketplace for booking hair and beauty appointments. This strategic acquisition was aimed at reinforcing Treatwell's position in the French market and leveraging Wavy's expertise in the hair salon segment. Following the acquisition, Wavy and Uala France merged into Treatwell France, with Clément Moreno appointed as the Managing Director to lead the combined entity. The fusion allows for an integrated system where salons can use the Wavy management software while being listed on the Treatwell marketplace, syncing calendars to show real-time availability. This move was part of Treatwell's broader European strategy, which included investing €30 million to accelerate growth in France.

Keywords: salon management software, beauty POS, hairdressing software, barbershop management, spa software, appointment scheduling, online booking system, client management, stock control, salon marketing, Treatwell acquisition, Clément Moreno, SaaS, beauty tech, salon operations, digital salon tools, point of sale system, inventory management, customer relationship management, European beauty market