Wave Company
Smart apparel with integrated kinesiology taping technology.
| Date | Investors | Amount | Round |
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| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | N/A | Grant | |
| Total Funding | 000k | ||
Wave Company is a smart apparel firm driving advancements in tech-enabled recovery and movement. Founded in 2015 by CEO Nancy Cho and CTO Sangchul Lee in Seoul, South Korea, the company originated from importing and distributing sports products. Cho’s personal experience with back pain and the temporary relief from kinesiology tape inspired the core idea: integrating the tape's functionality directly into clothing. This led to years of research and the development of their proprietary Bio-Waved Adhesive Silicone (BWAS) textile.
The company's primary product line, WaveWear, combines compression wear with built-in, reusable kinesiology taping. This patented adhesive bio-silicone technology adheres to the skin to support muscles and joints, offering an economical and environmentally friendly alternative to disposable tapes. Medical tests have shown it can reduce lactic acid accumulation, which causes muscle fatigue, by up to 35%. Wave Company also develops other technologies, including ElecSil, a conductive silicone e-textile for smartwear like the ElecSuit, which can provide electrical stimulation and haptic feedback. Another product, TracMe, is a smart fitness solution with movement-tracking sleeves and an app that uses AI for data analysis, earning a CES 2024 Innovation Awards Honoree recognition.
Wave Company targets sports enthusiasts and individuals seeking better injury prevention and recovery solutions. The business model focuses on direct-to-consumer sales in markets like South Korea and the U.S., alongside global expansion through distribution partnerships. The company has received funding from the South Korean government and U.S.-based venture capital firm Stadia Ventures.
Keywords: smart apparel, kinesiology tape, compression wear, smart textiles, sportswear technology, silicone textile, injury prevention, muscle recovery, wearable technology, bio-silicone, movement tracking, e-textile, fitness apparel, athletic wear, recovery solutions, sports technology, performance wear, ElecSuit, WaveWear, TracMe