Watchwith

Watchwith operated as a data-driven advertising platform, headquartered in San Francisco, California. The company's core business involved a sync-to-broadcast content management platform and syndication network. This technology enabled video publishers to generate revenue by embedding in-program, contextual advertising. The platform functioned by identifying context within video content in real-time, allowing for the placement of more relevant advertisements.

The company's client base included major media and entertainment companies such as Fox, NBCUniversal, and Viacom. Watchwith's business model was centered in the AdTech and Media and Information Services (B2B) sectors. A significant milestone for the company occurred in June 2016 when it acquired the Media Analysis Framework (MAF), a machine learning platform, from ARRIS. This acquisition enhanced Watchwith's capabilities by automating the process of context identification within video content. As part of the deal, ARRIS also became an investor in Watchwith.

Watchwith went through several funding rounds, including an Early Stage VC round in May 2013 that raised $6.65 million, bringing its total raised capital to $13.7 million at the time. The company's journey culminated in its acquisition by Comcast on January 3, 2017. Following the acquisition, Watchwith became part of Comcast's portfolio of technology solutions.

Keywords: data-driven advertising, sync-to-broadcast, contextual advertising, video monetization, AdTech, content management platform, syndication network, media analysis, machine learning advertising, in-program ads, video publishers, Comcast acquisition, ARRIS Media Analysis Framework, second screen, interactive TV, metadata tagging, programmatic advertising, digital video advertising, viewer engagement, TMT