WatchFit

Based in Sesto Calende, Italy, WATCHFIT® is an AI fitness technology company moving to redefine the workout experience. The company was founded by Paolo Artasensi, who serves as CEO, and Co-founder and COO Meghy Milione. The team also includes specialists in software engineering, mobile AI, and mechanical engineering to drive its product development.

WATCHFIT® operates in the connected fitness market, targeting individuals who prefer to concentrate on their exercise form without the distraction of a screen. Its business model centers on the direct sale of its proprietary hardware, the WatchFit Band. This screenless device is designed to be worn on the wrist, arm, or ankle, where it utilizes an AI algorithm for real-time motion tracking and exercise recognition. After a workout session, users can interact with a 'Watchfit Agent,' a chatbot powered by generative AI models like ChatGPT, through a companion mobile app to analyze their performance metrics and track progress over time. This approach allows the user to focus entirely on their movements during the activity and review detailed feedback afterward.

The company's core product is the WatchFit Band, a smart workout coach that aims to help users train more effectively. The system is built to interpret the technical gestures of various exercises, providing a distinct alternative to traditional fitness trackers that rely on screen-based interaction. The company has gained some recognition, winning an award at the Rimini Wellness 2025 event. It also participates in international collaborations, such as hosting a data analyst through the Erasmus program to enhance its machine learning models.

Keywords: AI fitness coach, screenless fitness tracker, wearable technology, AI-powered exercise recognition, ChatGPT fitness, workout analysis, smart workout band, Italian tech, motion tracking, connected fitness, personal training AI, post-workout analytics, real-time tracking, fitness hardware, wearable AI, Rimini Wellness, Paolo Artasensi, Meghy Milione