Warrantee

Warrantee Inc., founded in Japan in 2013, operates as a marketing and market research technology company. The company was established in Osaka by Yusuke Shono, who conceived the business while studying economics at Kyoto University. His background in data marketing and programming, combined with his role in promoting the university's internationalization, shaped the company's foundation. The initial idea stemmed from the inconvenience of managing paper-based warranty certificates for home appliances.

The company's core business revolves around a patented, free insurance model. This "trinity model" connects corporate sponsors, consumers (referred to as campaign participants or users), and Warrantee itself. Through targeted marketing campaigns, corporate sponsors offer consumers benefits like extended warranty coverage on durable goods or healthcare services at no cost. In exchange for these free benefits, users consent to share their personal information and product data, which Warrantee then provides to the sponsor companies as proprietary market insights. This business model is designed to collect and leverage specialized data to help sponsors promote product sales.

Warrantee's services are delivered via a mobile application. The company's offerings have expanded from an initial focus on a warranty management cloud service to include both non-life insurance for goods and medical-related services. In 2017, Warrantee launched an on-demand insurance service, allowing users to purchase insurance for short periods. A year later, the firm introduced its free insurance business, providing complimentary warranty services for items like home appliances and medical devices. The company also offers a "Free Healthcare" service, which covers costs for testing, treatments like regenerative medicine, and medical equipment for consumers and clinics. The business model has been structured as a Software-as-a-Service (SaaS) platform. Warrantee listed on the Nasdaq stock exchange in July 2023.

Keywords: marketing technology, market research, free insurance, warranty management, data collection, targeted marketing, consumer data, lead generation, SaaS, insurtech, Japanese startup, corporate sponsorship, customer rewards, extended warranty, healthcare benefits, on-demand insurance, trinity model, user data analytics, consumer insights, product registration