WARM

WARM, an acronym for World Airplay Radio Monitor, operates as a data-centric service provider for the global music industry. The company was established by CEO Jesper Skibsby, a startup enthusiast who identified a significant gap in the market for accessible and accurate radio airplay data, an area historically dominated by major corporations. His experience as a board member for the Danish Independent Record Labels association (DUP) provided him with firsthand knowledge of the challenges faced by independent musicians and labels. This insight was the catalyst for creating a platform to democratize radio monitoring.

The core of WARM's business is a subscription-based platform that provides real-time tracking of music airplay. Utilizing audio fingerprinting and music recognition technology, the service monitors when and where a song is played across its extensive network. This network is one of the company's key assets, covering over 29,000 radio stations in more than 165 countries, including a wide array of station types such as community, local, and genre-specific channels that are often overlooked by larger monitoring services. This broad scope is intended to provide a more holistic view of a song's global footprint.

The company's business model is centered on selling subscriptions to its data platform. It offers various plans with monthly and yearly options, allowing users to monitor a specific number of songs and swap them out as needed. This tiered, flexible model is designed to cater to a diverse client base, which primarily consists of independent record labels, artist managers, radio promoters, artists, and music publishers. These clients use the data for multiple strategic purposes, including identifying new or emerging markets, validating promotional campaigns, auditing royalty collections, and gaining leverage in negotiations with industry partners. To further expand its reach, WARM also provides a public API, enabling other companies to integrate the raw airplay data directly into their own systems.

The platform's main product is its real-time dashboard, which presents detailed analytics on radio plays. Users can filter data by country, city, and specific station, offering granular insights into their music's performance. In addition to the core monitoring service, WARM has expanded its offerings to include genre-based global radio charts for Urban and Dance music, providing subscribers with weekly trend reports. By focusing on affordability and detailed analytics, WARM positions itself as a crucial tool for independent players in the music ecosystem seeking to make data-driven decisions.

Keywords: radio airplay monitoring, music data analytics, global radio tracking, audio fingerprinting, music recognition technology, independent music industry, artist management tools, record label services, music promotion, royalty tracking, airplay data, music market insights, real-time analytics, subscription data service, Jesper Skibsby, music tech, media monitoring, global music charts, radio promotion analytics, music business intelligence, song tracking, airplay verification, music industry transparency