Warehow

Warehow is a UK-based third-party logistics (3PL) provider specializing in e-commerce fulfilment for retailers in the fashion, homeware, leisure, and tech sectors. Founded in 2021 by Laurence Guy, Al Gerrie, and Pete Harris as a spin-out of the e-commerce business We Are Pentagon Group, the company provides an integrated solution for businesses to sell across multiple online marketplaces. The founding team, including CEO Pete Harris, CSO Laurence Guy, and NED Al Gerrie, leveraged their experience from companies like Argos, We Are Pentagon Group, and ZigZag Global to address a gap in the market for flexible, tech-led fulfilment services.

The company's business model is centered on providing end-to-end fulfilment services, from warehousing and stock management to picking, packing, and dispatch. Warehow operates two warehouses near Worksop and utilizes technology to integrate with over 80 marketplaces and retail channels such as eBay, John Lewis, Next, and Shopify. This allows clients to manage a single pool of stock across multiple sales channels, which simplifies logistics and reduces complexity. Revenue is generated by providing these logistics services, which include storage, order processing, and returns management, to both large enterprise clients and smaller, high-growth businesses.

Warehow serves notable brands like River Island, Hoover, and Puma. The company offers various service models, including classic 3PL for larger clients, dropshipping, and micro-warehousing for smaller sellers. It also provides value-added services like pre-dispatch garment steaming and bespoke packaging to meet specific client needs. After securing £2.1 million in a Series A funding round in 2024, Warehow is focused on enhancing its technology, increasing warehouse capacity, and expanding its sales and marketing efforts to support its growth.

Keywords: e-commerce fulfilment, third-party logistics, 3PL, multi-channel retail, marketplace integration, supply chain management, warehousing, order fulfilment, fashion logistics, homeware fulfilment, returns management, retail logistics, inventory management, dropshipping services, stock management, pick and pack, distribution services, UK logistics, e-commerce operations, B2B fulfilment