Wappier
Intelligent Revenue Management - optimization technology that tracks, models, predicts, and influences consumer behavior.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor | €0.0 | round | |
* | $4.0m | Seed | |
| Total Funding | 000k | ||
| USD | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 27 % | 24 % | 73 % | 96 % | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates
Related Content
Wappier operates as an intelligent revenue management platform, primarily servicing the mobile app and gaming industry. The company was established in 2015 by Alex Moukas and Demetri Tsirlis, with headquarters in New York and an office in Athens, Greece.
Founder and CEO Alex Moukas is a serial entrepreneur with a history of successful ventures, including the founding of Velti, a mobile marketing and advertising technology provider which had a successful IPO. His experience in mobile technology and AI is foundational to Wappier's mission. Moukas has been recognized as an influential figure in mobile technology and holds several patents in Mobile Technology and Artificial Intelligence.
The company's core business revolves around a sophisticated AI engine that analyzes billions of data points daily to optimize revenue and user retention for its clients. Wappier's platform uses predictive analytics to forecast consumer behavior and prescriptive analytics to influence it through personalized, real-time actions. This allows mobile game publishers and app developers to move beyond standard marketing automation by delivering customized offers, loyalty programs, and optimized pricing to each user. The business model appears to be B2B, providing its technology as a service to app developers and marketers.
Wappier's product suite includes several key features. Global Pricing optimizes in-app purchase prices on a per-country basis, while Promotional Pricing uses machine learning to determine an individual user's price sensitivity for special offers. The Loyalty & Gamification feature aims to increase user engagement and retention through customized rewards. Furthermore, its "Next Best Action" capability targets individual players with the most effective promotional assets and offers in real-time. Clients have reported significant key performance indicator improvements, such as a 25% increase in retention rates and a 30% rise in per-user revenue. In November 2019, Wappier secured $4 million in a seed funding round led by Counterview Capital to expand its platform and team.
Keywords: revenue management, mobile gaming, AI-powered optimization, price optimization, user retention, in-app purchases, player engagement, predictive analytics, mobile marketing, data visualization