Wangpiao

Wangpiao, meaning 'web tickets', is a Chinese e-commerce platform specializing in selling cinema ticket deals. It operates as a one-stop service for movie-goers, allowing users to research movie titles, check local cinema times and prices, purchase discounted tickets, and post reviews. The company was founded in 2004 by CEO Jiang Chun-yang and gained significant traction around 2007 as the number of cinemas in China grew.

The platform's business model focuses on providing online movie ticketing and seat selection services, partnering with hundreds of cinemas across dozens of cities in China. Users can purchase tickets through the company's website or mobile apps for iPhone and Android, receiving a scannable barcode or an SMS code to redeem paper tickets at the venue. In addition to individual ticket sales, Wangpiao also offers services for group ticket purchases and corporate gift cards. The company has engaged in partnerships, such as one with the e-commerce site Vancl, to allow movie tickets to be gifted. Wangpiao competes in a market with other major online ticketing platforms like Taobao Movie, Maoyan, and Wepiao.

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