Wanderset
Wanderset is poised to become the premier e-commerce destination for the global, eclectic tastemaker.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| N/A | N/A | Seed | |
| Total Funding | 000k | ||
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Wanderset was an e-commerce platform for men's fashion launched in September 2017 by founder and CEO Greg Selkoe, with co-founder and CTO Ben Sack. Selkoe, previously the founder of the successful streetwear emporium Karmaloop, envisioned Wanderset as a destination that merged content, community, and commerce, a model he had pioneered. The company was based in Los Angeles and Boston and secured financial backing from investors including Flybridge Capital Partners, Twin Focus, Fabulous Brands, CrashFund, and The Al Adawi Fund. Despite its ambitious launch, the company is now considered deadpooled.
The business operated as an online retailer of men's apparel, footwear, and accessories, featuring a curated selection of over 70 brands, from established names like Lacoste and Puma to sought-after labels like Comme des Garçons and En Noir. Wanderset's core market was the 'global, eclectic tastemaker,' and it aimed to capitalize on the growing trend of influencer-driven commerce. The revenue model was based on direct-to-consumer online sales.
Wanderset's platform offered a dual shopping experience. Users could browse and purchase items through a traditional e-commerce grid view or engage with a 'Lifestyle View,' which presented products within shoppable editorial content and lifestyle imagery. A key feature was the integration of cultural influencers, or 'Set Members,' such as visual artist Trevor Andrew (aka GucciGhost) and entrepreneur Cash Warren. These unpaid tastemakers were given their own 'Set Pages' where they could merchandise their personal brands alongside their favorite picks from the site's inventory, adding a layer of social proof and storytelling to the retail experience.
Keywords: men's fashion e-commerce, influencer driven commerce, online apparel retailer, streetwear, designer menswear, curated fashion, shoppable content, content and commerce, Greg Selkoe, Karmaloop founder, Ben Sack, Set Members, lifestyle retail, fashion tastemakers, LA fashion tech, Boston fashion tech, deadpooled, former e-commerce, Trevor Andrew, Cash Warren