WALLS 360

WALLS 360 operates as an online marketplace specializing in on-demand wall graphics and custom promotional products. Founded in August 2011 by John Doffing and Tavia Campbell, the company established its production facilities in Las Vegas, Nevada. The business was launched with a mission to bridge technology and art, allowing artists and brands to monetize their work through a new medium.

The company's business model is centered on licensing intellectual property from a diverse range of partners, including artists, designers, photographers, and major brands. These partners receive a commission on sales, with a reported 50% net revenue share for artists on some projects led by the founders. WALLS 360 handles the manufacturing and global distribution, effectively acting as a production and fulfillment partner. This model serves a client base that ranges from individual creators to established brands such as Crayola, Care Bears, and video game companies like Electronic Arts for titles including Mass Effect and Plants vs. Zombies.

John Doffing, the CEO, brought prior experience from ventures at the intersection of art and digital platforms, including START SOMA Gallery and Start Mobile, which focused on bringing new art to mobile devices. Tavia Campbell, the COO, holds a Master of Arts degree and has a background that includes studies at the University of Texas, Austin, and the University of Denver. The company has secured $1.26 million in funding through multiple rounds from investors including Rebel Venture Fund and Artesian.

The core product offering consists of peel-and-stick wall graphics made from a self-adhesive, woven fabric material that can be repositioned and reused without damaging surfaces. The product line includes large-scale murals, posters, intricate cut-outs, and smaller decals. This allows for versatile applications, from home decor and children's rooms to promotional installations for corporate clients.

Keywords: on-demand printing, custom wall graphics, brand licensing, artist collaboration, promotional products, peel-and-stick decals, Las Vegas manufacturing, art monetization, digital printing, internet-first brand, e-commerce marketplace, licensed merchandise, wall murals, interior decor, video game merchandise, custom decals, revenue sharing for artists, art and technology, graphic design products, corporate branding solutions