WalletCurve

Curve operates as a financial super app, positioning itself as a digital wallet that consolidates a user's various debit, credit, and loyalty cards into a single physical card and mobile application. Founded in 2015 by Shachar Bialick, a serial entrepreneur with a background that includes service in the Israeli military and leadership roles at companies like Checkout.com, the company was established to simplify money management. Bialick's vision was to create a unified interface for fragmented financial products, a "wallet to rule them all," by leveraging back-to-back wallet technology. The company launched an open beta in 2016 and went live in the UK and Ireland in 2018.

The firm's business model is centered on becoming a comprehensive financial platform, generating revenue through a freemium subscription model, interchange fees, and various payment fees. Users can choose between a free basic plan and paid subscription tiers (Curve Pay X, Curve Pay Pro+) that offer enhanced benefits like higher cashback rewards and withdrawal limits. Interchange fees, typically 1% to 2%, are collected from merchants on transactions and are shared with its card issuer, Mastercard. Curve serves a global customer base of over six million users, processing billions in payments annually.

Curve's core product is a digital wallet that allows users to make payments from any linked card using the Curve card or app, which integrates with payment systems like Google Pay and Apple Pay. A key patented feature is "Go Back in Time®," which gives users the ability to switch the card used for a transaction up to 120 days after the purchase was made. The platform also offers "Curve Flex," a Buy Now, Pay Later (BNPL) service that allows customers to split purchases into installments. Furthermore, Curve has incorporated cryptocurrency features, allowing users to earn rewards from transactions in the form of crypto, such as Bitcoin and Ethereum, and transfer them to external wallets. The company is also launching Curve Pay, a digital wallet alternative for both Android and iOS, to compete directly with major players in the market.

Keywords: digital wallet, financial super app, payment aggregation, Shachar Bialick, Go Back in Time, Curve Flex, interchange fees, subscription model, fintech, payment card, crypto rewards, cashback, BNPL, mobile payments, all-in-one card, financial management, Curve Pay, money management, personal finance, payment solutions