Wallet

Wallet Codes operates as a digital marketplace tailored for gamers and digitally savvy consumers, functioning as a one-stop portal for purchasing in-game currencies and digital gift cards. The company was founded in Malaysia and first established its operations in the Philippines in 2017. Initially a proprietary product under Forest Interactive, Wallet Codes was incorporated as a separate private entity in December 2021 to better align with the fast-paced gaming industry. This transition positioned it as a standalone startup, led by CEO and co-founder Sharon Maurenn, alongside co-founder and CMO Jocelyn Chang.

The platform's business model centers on the sale of digital vouchers and gift cards for a wide array of popular games and online services, including Mobile Legends, PUBG Mobile, Garena, iTunes, and Netflix. It serves a primary target market of gamers aged 13-17. Revenue is generated through the sale of these digital goods. To facilitate transactions, Wallet Codes partners with both international and local payment gateways, offering localized payment options to suit consumer preferences in each market. This includes payment via airtime credit and at convenience stores. The company also engages in B2B partnerships, particularly with institutions in the fintech and banking sectors, to expand its reach and services.

The Wallet Codes platform is accessible via its website and a mobile application, which was first launched in Taiwan in March 2022. A key feature of the service is its loyalty program, where users earn "P Points" with every transaction. These points can be accumulated and redeemed to purchase any product available on the platform without an expiration date. The company has expanded its operations across several countries in East and Southeast Asia, including Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Taiwan, and Thailand. As of early 2022, Wallet Codes had acquired over 300,000 registered users who had conducted more than 500,000 transactions, generating US$7.8 million. The company has also expressed intentions to cater to a wider audience operating in Web3 infrastructure and is seeking funding for expansion into markets like mainland China, Hong Kong, and the United States.

Keywords: digital marketplace, gaming, in-game currency, digital gift cards, online entertainment, Mobile Legends, PUBG Mobile, Garena Shells, e-commerce, digital vouchers, loyalty rewards program, P Points, fintech partnerships, mobile payments, Southeast Asia gaming market, online portal, game top-up, digital goods, B2B partnerships, Web3, Sharon Maurenn, Jocelyn Chang, Forest Interactive