Walken
The world's first free-to-play move2earn NFT blockchain game that connects healthy lifestyle, gaming and crypto.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor investor investor | €0.0 | round |
* | $4.7m | Seed | |
| Total Funding | 000k | ||
| USD | 2022 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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Walken positions itself at the intersection of a healthy lifestyle, gaming, and cryptocurrency, operating as a free-to-play, move-to-earn blockchain game. Founded in 2022 by Alexei Kulevets, Alexei Porodzinsky, and Konstantin Kozlovsky, the company leverages the team's prior experience in mobile app development, which includes over 50 million App Store downloads. The venture secured $4.7 million in a Series A funding round in June 2022, with investors including Morningstar Ventures and Shima Capital.
The core of Walken's business is a mobile application built on the Solana network that gamifies physical activity, primarily walking and running. It targets both crypto-native users and a broader audience new to the Web3 ecosystem, offering a no-cost entry point which removes the initial investment barrier common in other NFT games. The business model generates revenue through marketplace fees on transactions of non-fungible tokens (NFTs) and in-app purchases. The company has a broader vision to develop the Walken protocol into a platform for other developers to build their own consumer-oriented products.
The product revolves around in-game characters called 'CAThletes,' which users receive for free upon joining. By synchronizing with mobile health data from Apple Healthkit and Android Health, the app converts users' real-world steps into an in-game soft currency called 'Gems'. Every 1,000 steps equal one Gem, which is used to upgrade a CAThlete's speed, strength, and stamina. These upgraded CAThletes compete in various leagues and disciplines against other players to earn the platform's native cryptocurrency, the '$WLKN' token. Winning competitions yields $WLKN, which can be traded on exchanges or used within the app's marketplace to purchase NFT items like clothes and accessories to further boost a CAThlete's stats. A free CAThlete can be minted into an NFT after reaching level 6, enabling it to be traded on the marketplace.
Keywords: move-to-earn, blockchain gaming, NFT, gamification, healthy lifestyle, Solana, crypto, Web3, mobile gaming, digital assets