Wairi
Marketing and online advertisement solutions provider.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Seed | |
| Total Funding | 000k | ||
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Wairi (wairi.co.kr), founded on January 27, 2022, by co-representatives Kim Beom-seok and Kim Dong-hyun, operates as a specialized matching platform within the influencer marketing sector, with a primary focus on the travel industry. The company aims to rectify inefficiencies in the market by directly connecting travel-related businesses, from small operators to large corporations, with travel influencers.
The core of Wairi's business model is to provide marketing services to travel companies entirely free of charge. This includes influencer matching, content creation, and upload costs, thereby removing the double expenditure of service sponsorship and separate advertising fees that often deters businesses from utilizing influencer marketing. For influencers, the platform offers access to a variety of travel products and accommodations at a 90% discount in exchange for creating and posting content. This symbiotic relationship allows businesses to gain valuable social media exposure without direct advertising costs, while influencers can access premium travel experiences affordably.
Revenue generation for Wairi is planned through multiple streams. While the basic matching service is free, the company offers premium paid plans for businesses seeking more extensive advertising. Furthermore, it is developing a system to generate profits by selling travel products through the influencers' content, creating a sales channel that benefits both Wairi and its partner companies. The company has also developed and launched its own proprietary travel products. As a testament to its business model, the company has filed a patent for its travel influencer matching service and plans to develop an AI-based algorithm to judge influencer impact.
The company's team is comprised of travel YouTubers, tourism specialists, developers, and marketers. Since its inception, Wairi has attracted approximately 80 business partners and over 5,000 members, including influencers. This traction was supported by its successful participation in a startup competition hosted by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization.
Keywords: influencer marketing, travel industry, matching platform, social media marketing, content creation, tourism technology, travel-tech, affiliate marketing, B2B services, Korea