WAAK

WAAK Inc. is a Japanese direct-to-consumer (D2C) brand specializing in furniture designed for remote and home office environments. Founded in 2019 by Fumihiro Sakemi, the company is headquartered in Okawa City, Fukuoka Prefecture, a region with a long history of woodworking and furniture production. WAAK originated from a fourth-generation furniture factory, leveraging its manufacturing expertise to address the growing demand for functional and aesthetically pleasing home office setups.

The company's business model is centered on selling its products directly to consumers online, which eliminates middlemen and reduces costs. WAAK's product line includes adjustable office desks, chairs, and innovative storage solutions like the 'WAAKwagon' series, designed to convert spaces like dining tables into functional workstations. Key products feature electric standing desks such as the 'WAAKstanding' and 'WAAKstanding Pro', which offer customizable options in size and materials like solid oak and walnut. The designs emphasize minimalism, quality materials, and practical features like integrated cable management to maintain a clean workspace.

WAAK has actively engaged with its user base to inform product development, hosting prototype verification meetings to incorporate customer feedback. The company has secured funding through several rounds, including a Seed Round in November 2020 and subsequent accelerator programs, with investors like Open Network Lab and Digital Garage. To cater to customers unable to visit a showroom, WAAK offers an online consultation service and sells material sample boxes.

Keywords: remote work furniture, direct-to-consumer, D2C furniture, home office, Japanese furniture, electric standing desk, adjustable desk, office furniture, minimalist design, wood furniture, Okawa furniture, Fumihiro Sakemi, WAAKstanding, modular office furniture, ergonomic desk, workspace solutions, furniture manufacturing, custom desks, solid wood desk, cable management