VYRL

VYRL, which now operates as Carro, is a company that has developed a platform focused on influencer marketing and collaborative commerce. The platform serves brands and influencers, enabling them to connect and work together.

The primary service is a cross-store selling platform that allows brands to sell each other's products, expanding their product offerings without holding inventory. This creates a "retail sharing network" where brands can partner to increase sales and customer acquisition. The business model likely involves a subscription fee for brands to access the platform and its network of influencers and other brands, and potentially a commission on sales generated through the platform.

Carro also facilitates influencer marketing by helping brands find and collaborate with influencers for user-generated content (UGC) campaigns. These campaigns are tailored to specific marketing objectives, such as driving brand awareness, increasing sales, or building brand loyalty. The company has successfully raised significant funding, including a $20 million Series B round, indicating investor confidence in its business model and growth potential.

Keywords: influencer marketing, collaborative commerce, cross-store selling, retail sharing network, user-generated content, brand partnerships, e-commerce, social commerce, affiliate marketing, direct-to-consumer