VYPR

VYPR provides a SaaS-based product intelligence platform that enables businesses to validate product and marketing concepts before launch. Founded in 2013 by Ben Davies and based in Manchester, UK, the company aims to reduce the high failure rate of new product introductions by embedding predictive consumer data throughout the development lifecycle. The founder, Ben Davies, leveraged his experience as a retail buyer for major UK supermarkets like Sainsbury's and the Co-op, where he identified critical flaws in the innovation process. This background in the Fast-Moving Consumer Goods (FMCG) sector, combined with an interest in agile technology principles, led him to create a solution to de-risk product development.

The company operates on a subscription-based business model, offering clients access to its cloud-based platform and consumer panels. This service allows brands and retailers to test all elements of a product, including packaging, naming, pricing, and marketing claims, receiving consumer feedback within minutes. The platform is built upon a foundation of behavioural science, using a mobile app to gather data from a community of over 91,000 consumers who answer short, quick questions for points that can be redeemed for cash. This methodology is designed to capture what consumers actually do, rather than what they say they do, providing more accurate predictions of in-market performance. Clients include major retailers and brands such as M&S, Aldi, Brewdog, and Kraft Heinz.

VYPR has secured significant funding to fuel its growth, including a Series B round in April 2025, bringing its total funding to over $13 million. These investments are supporting continued product development, including the integration of AI-powered features, and aggressive international expansion into markets like the US, Australia, and Europe. The company has demonstrated a compound annual growth rate exceeding 40% and surpassed £6 million in annual recurring revenue since 2021.

Keywords: product intelligence, consumer insights, market research, new product development, NPD, FMCG, CPG, consumer packaged goods, behavioural science, data validation, SaaS, consumer testing, product validation, agile innovation, purchase intent, consumer analytics, packaging testing, concept screening, brand intelligence, retail analytics