Vurdere
Empowers online stores to give opportunity for brand advocates to build communities on each of their pages.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
* | €500k | Seed | |
| Total Funding | 000k | ||
Vurdere operates as a Software as a Service (SaaS) engagement platform tailored for the e-commerce sector, with a core mission to integrate a social dimension into the online shopping experience. The company was established in Brazil in 2018 and expanded its operations by opening a European office in Amsterdam in 2021. The founding team from Brazil includes Jaime de Toledo, who serves as the CEO and original founder. Vurdere is venture capital-backed, having secured funding from investors such as COREangels, Collider, and 87labs.
The company's business model is centered on providing its platform to online stores, aiming to transform product pages into interactive community spaces. This is designed to increase customer engagement, which can lead to higher lifetime value and conversion rates. Vurdere generates revenue by charging its e-commerce clients for access to its suite of tools, which have reportedly increased conversion by over 200% compared to previous review systems. The firm targets e-commerce businesses and brands, including those on major platforms like Mercado Livre and Shopify. Its client portfolio includes major brands such as Imaginarium, Midea, and Suvinil.
Vurdere's main offering, the Vurdere Social+ Suite, utilizes artificial intelligence and consumer behavior insights to create a personalized and contextual shopping journey. Key features include connecting shoppers' social profiles to their reviews, which helps potential buyers see opinions from people with similar tastes. The platform's AI analyzes visitor behavior to provide personalized product suggestions, aggregates reviews from multiple platforms, and offers a seller rating system. Additionally, Vurdere provides a Seller Portal, a management dashboard that allows sellers to monitor reviews, interact with customers, and analyze performance data. A managed moderation service that combines AI with human oversight is also available to handle customer reviews.
Keywords: social commerce, customer engagement platform, e-commerce SaaS, AI personalization, user-generated content, conversion rate optimization, online reviews, customer community, seller analytics, social proof, product recommendations, marketplace integration, e-commerce tools, consumer behavior analysis, social SEO, gamification, brand advocacy, online reputation management, interactive shopping, customer lifetime value