Vsnap

Vsnap was a technology startup that developed a video messaging platform designed for business communications. The company was co-founded by CEO Dave McLaughlin and CTO Claudia Santoro, with a photo from their offices dated March 2012. McLaughlin, a graduate of Boston College and an award-winning filmmaker, previously co-founded Fig, a mobile payments startup that was acquired by PayPal. This background in both technology ventures and visual media likely informed the creation of Vsnap.

The company provided a platform that enabled users, particularly in sales and customer engagement roles, to record, share, and track short video messages as a more personal alternative to text-based emails. The service was accessible via web, Android, and iOS applications, allowing for the creation of 60-second videos that could be distributed through email or social media feeds. The platform was aimed at a diverse client base, including freelancers, small to medium-sized businesses, and large enterprises, helping them with customer engagement tools. Vsnap's business model included offering a free plan as well as paid subscriptions starting from $3 per month. Key features of the service included video creation, hosting, email branding, white-label options, and analytics to measure the engagement of the video messages.

Vsnap's journey as an independent company concluded when it was acquired by Gainsight, a customer success platform. Following the acquisition, co-founder Dave McLaughlin transitioned to a role at WeWork in 2015, where he served as a general manager.

Keywords: video messaging, business communication, customer engagement, sales tools, personalized marketing, video email, mobile video, B2B software, Dave McLaughlin, Claudia Santoro, Gainsight acquisition, Fig, martech, sales enablement, customer success tool, video analytics, lead generation, SaaS, digital communication, startup