Vr-on

Vr-on, now operating under the name rooom AG, has transitioned into a comprehensive provider of virtual and augmented reality solutions for enterprise clients. The company was founded by Hans Elstner, who, inspired by a passion for technology from a young age, envisioned a platform that would simplify the creation of 3D worlds. This vision materialized in 2018 with the launch of a web-based platform designed to make 3D content more accessible for a variety of sectors. The initial work on the platform concept began as early as 2012, with the company officially founded four years later. Prior to founding the company, Elstner studied Internet Business Engineering and ran a digital transformation agency, consulting for major companies like Bosch and Hewlett-Packard.

The company's core offering is an all-in-one, web-based platform that enables businesses to create, manage, and share experiences in 3D, augmented reality (AR), and virtual reality (VR). This platform is structured around several key products: rooomProducts for 3D model creation and management, rooomSpaces for designing virtual environments like showrooms and trade fair booths, rooomEvents for hosting scalable digital and hybrid events, and rooomImmersions for AR applications. The business model targets a wide range of clients, including businesses, online shops, cultural institutions, and product manufacturers, by providing tools that do not require specialized training or expensive hardware. Revenue is generated through subscriptions for creating and managing content, while visiting the virtual spaces is free for users. The platform is designed for multi-device compatibility, accessible via web browsers on desktops, tablets, smartphones, and various VR headsets.

A notable product that originated from Vr-on is STAGE, a real-time 3D conferencing platform. STAGE allows multiple users to connect in a virtual session to review and discuss projects, such as CAD models or factory layouts, from different perspectives. It integrates with software like Unity and Unreal, enabling professionals in manufacturing, transportation, and architecture to conduct interactive presentations and reviews with global teams, thereby increasing meeting productivity and reducing travel costs. The platform supports features like voice chat, pointers, and slicing tools to facilitate efficient communication. The company has received over 25 awards for its platform and projects, including the German Innovation Award. Keywords: enterprise metaverse, virtual reality, augmented reality, 3D visualization, virtual showrooms, digital events, 3D product configuration, remote collaboration, B2B VR solutions, immersive training, virtual trade shows, web-based 3D platform, Hans Elstner, digital twins, interactive marketing, virtual prototyping, 3D conferencing, real-time 3D, Industry 4.0, STAGE platform