Votigo

Votigo, Inc. operates as a B2B marketing software and services provider, established in 2006 by co-founders Jim Risner and Mike La Rotonda, who both serve as Co-CEOs. Risner brought over two decades of experience in internet marketing, having developed solutions for major brands, while La Rotonda contributed more than 20 years of expertise in creating and managing consumer internet services. The company began as a platform for user-generated photo and video contests and evolved into a white-label solution for brands and agencies.

The firm has pursued a notable growth-through-acquisition strategy. This began with the purchase of Heyo.com in 2016 to enhance its self-service capabilities for small businesses. A partnership with Plank Ventures in 2019 accelerated this strategy, leading to the acquisition of US Sweepstakes & Fulfillment Co. in 2020 and Promotion Activators LLC in 2022. These acquisitions significantly deepened the company's expertise in promotions administration, legal compliance, and fulfillment services. The company has received a total of $1.41 million in funding over two seed rounds.

Votigo's business model centers on a Software-as-a-Service (SaaS) platform combined with full-service solutions designed to help brands, agencies, and enterprises acquire, engage, and retain customers. Revenue is generated through subscription plans, with pricing starting at around $300 per month, and through full-service campaign management. The platform enables clients to run a wide array of promotions, including sweepstakes, photo and video contests, quizzes, polls, loyalty programs, and user-generated content (UGC) campaigns. These tools are deployable across social media, web, and mobile, with support for over 40 languages.

The platform's key features include a campaign builder with customizable templates, real-time analytics and reporting, content moderation tools, social CRM, and API integration capabilities. It serves a diverse client base, from small businesses to large enterprises like Ford, Sony, Walmart, and Amazon. By offering both self-service tools and comprehensive management services, including legal administration and prize fulfillment, Votigo provides a flexible solution for managing digital promotions from conception to completion.

Keywords: social media marketing, promotions platform, SaaS, user-generated content, sweepstakes administration, contest management, digital promotions, customer engagement, brand loyalty, lead generation, marketing automation, full-service promotions, Heyo, US Sweepstakes, Promotion Activators, Jim Risner, Mike La Rotonda, social CRM, campaign analytics, white-label marketing