Vori is a cutting-edge technology company that provides an advanced operating system specifically designed for grocery retailers. The company's primary goal is to make supermarkets more efficient by centralizing data and digitizing workflows. This means that Vori helps grocery stores manage their operations better by connecting various data points across the food supply chain and converting traditional paper-based processes into digital ones.

Vori serves independent grocery retailers who are looking to streamline their operations and compete more effectively in the market. The company operates in the grocery retail sector, which is a significant part of the nearly $150 billion e-commerce segment. By using Vori's platform, grocery stores can reinvest the savings and efficiency gains into other critical areas such as store development, product mix strategies, and customer retention and acquisition efforts.

The business model of Vori involves integrating its software with existing store systems like BRData, Microsoft Dynamics, QuickBooks, FMS, and Sage. This integration helps eliminate fragmentation within the store, making it easier for retailers to manage their inventory and supply chain from a single platform. Vori generates revenue by charging for the use of its software, which provides value through increased efficiency and cost savings for its clients.

Founded in 2019 by Tori and Leon Hill, who have extensive experience in the grocery and consumer products space, Vori has quickly gained traction. The company has raised $10 million in funding to further develop its technology and expand its market presence. Vori's mission is to reimagine the world of food by making it move more freely from silo to shelf, backed by investors who share this vision.

In summary, Vori is revolutionizing the grocery retail industry by providing a modern, efficient operating system that helps independent grocers compete in the digital age.

Keywords: grocery, retailers, efficiency, data centralization, digitization, supply chain, independent grocers, software integration, cost savings, e-commerce.