VOLVE CREATIVE

VOLVE CREATIVE Inc. is a Tokyo-based creative studio specializing in the development of music-centric intellectual property (IP), particularly in the virtual entertainment space. The company was established in December 2023 as a joint venture by three companies: 5project Inc., SASAKRECT Inc., and MICE Entertainment Inc. The leadership team consists of CEO Eita Hokazono, COO Yutaka Kobayashi, and CCO Issei Kushima.

The firm's core business involves creating and producing music-based IP through collaborations on virtual artists, anime, and games. It operates as a full-service music production house and label, managing everything from music and video production to distribution and merchandise for artists, VTubers, and influencers. A key focus is the fusion of music with technology to create new entertainment experiences for a global audience, with a specific initiative to build an entertainment hub connecting Japan with other Asian creative markets. The company has launched projects such as the virtual girls' rap unit "AKAGIMI" and the DJ unit "HueMIRA".

In January 2025, VOLVE CREATIVE announced the completion of a pre-seed funding round with investments from Asu Capital Partners, MIXI, and Ken Soga, aimed at accelerating its IP creation and global expansion efforts. More recently, in August 2025, the company launched three new, distinct labels and studios to further diversify its creative output: "VLLV" for experimental music, "Lyrica" for re-imagining J-POP lyricism, and "VONDO," a dance-focused brand in partnership with EN DANCE STUDIO.

Keywords: music IP production, virtual artists, VTuber production, Japanese entertainment, creative studio, music label, global IP development, virtual entertainment, anime collaboration, artist management, music technology, Asian entertainment hub, VLLV, Lyrica, VONDO, AKAGIMI