Voig Travel

Voigt Travel operates as a specialized travel agency with a deep-rooted history and a clear focus on the northern regions of Europe, a niche it refers to as 'The Pure Noorden'. The company's origins trace back to 1857, when German grain merchant Friedrich Anton Voigt established a shipping agency in Rotterdam. The transition into passenger travel began in the 1960s under a new owner, Wieger de Ruiter, who started offering passage on cargo ships, which eventually led to the formation of the Voigt Travel tour operator. The company was incorporated as Voigt Travel B.V. in 1990.

A pivotal figure in the modern era of the company is Cees van den Bosch, who, beginning his travel industry career in 1985, pioneered tourism to Lapland. He transformed the destination by developing its tourism infrastructure in cooperation with local partners. A significant milestone was achieved in 2003 when van den Bosch signed a contract for the first direct charter flights from the Netherlands to Lapland, a move that dramatically increased the region's accessibility for Dutch travelers and established winter tourism. Under his guidance, the company has introduced approximately a quarter-million Dutch travelers to Lapland. In November 2022, Voigt Travel Holding was acquired by the Swedish Stena Line Travel Group, though it continues to operate under its own brand. Cees van den Bosch has since transitioned to an advisory role on the board.

Voigt Travel's business model centers on curating and selling complete travel packages to destinations like Lapland, Norway, Sweden, Finland, Iceland, Scotland, and Spitsbergen. The company serves travelers seeking experiential and adventurous holidays away from mass tourism, offering both summer and winter itineraries. Revenue is generated directly from the sale of these travel packages, which range from fly-drives and camper trips to group tours and short breaks. A key feature of its service is the use of direct charter flights, a strategic decision initiated in 2003 to gain a competitive edge and provide greater convenience for its clients. The company boasts being the tour operator with the most direct winter flight connections to the Arctic Circle region worldwide. It provides customizable trips and detailed personal travel advice, emphasizing its specialists' first-hand experience with the destinations. In December 2018, investment firm Karmijn Kapitaal acquired a minority stake to support continued autonomous growth and pursue potential acquisitions.

Keywords: Northern Europe travel, Lapland specialist, Scandinavia tours, Iceland travel, arctic circle holidays, experiential travel, direct flights Lapland, Cees van den Bosch, Stena Line Travel Group, Finnish Lapland, winter holidays, summer in Scandinavia, adventure travel, Norway fjords, pure noorden, travel packages, tour operator Netherlands, Buro Scanbrit, Northbound Travel, authentic travel experiences